Introducing LAVA Blaze X: A Game Changer in Mid-Segment with Category First* 120 Hz Curved AMOLED display
New Delhi, India 10th July 2024: Lava International Ltd., the leading homegrown Smartphone and wearable brand, announces expansion of its Blaze series with the launch of its latest offering, the all-new Lava Blaze X. Setting new benchmarks in the affordable smartphone segment, the Blaze X comes with segment’s first Curved AMOLED display. The new Blaze X comes in two stunning colors variants Starlight Purple and Titanium Grey. It will be available on Lava e-store and Amazon starting 20th July.
Mr. Sumit Singh, Product Head, Lava International Ltd., said, “Lava Blaze has been one of our successful series which is conceptualised to address the industry gap with quality and powerful smartphones. The new Blaze X, the latest addition to the line-up is developed with three key parameters at the epicentre– segment - first curved Amoled display, performance and aesthetics. I hope the fans like our new Blaze X and enjoys the experiences that it is designed to deliver.”
Display and Design
The smartphone flaunts a stunning 16.94 cm (6.67”) 120 Hz Curved AMOLED Display with punch hole design providing an immersive experience to the users. Packed with a premium moonstone matte back design with Elegant Deco the new Blaze X exudes style and is a true trendsetter in the category.
Camera Prowess
Equipped with a 64MP + 2MP rear camera featuring the Sony sensor and a 16MP front camera, the new smartphone offers several shooting modes including Dual View Video, Film, Pro Video, Slow Motion, Timelapse, UHD, Gif, Beauty, HDR, Night, Portrait, AI, Pro, Panorama, Filters, Macro, AI Emoji.
Power and Performance
Delivering an enhanced experience and superlative speed the smartphone brings the latest MediaTek Dimensity 6300 processor with AnTuTu 420K+, paired with three RAM options – 4GB+4GB*, 6GB+6GB*, and 8GB+8GB* boasting a generous 128GB UFS 2.2 storage to enable smooth multitasking and ample space for storage. Blaze X comes with 5000mAh battery along Type C port and 33W Fast charging.
Android and Software Upgrades
Blaze X comes with Lava promise of bloatware-free, ad-free experience and clean Android 14. Lava will offer regular software updates, including assured upgrade to Android 15, along with quarterly security updates for two years.
Free Service @Home
Following brand’s consumer-first philosophy, Lava will be offering Free Service @Home for Blaze X users, pan India alongside attending user concerns at Lava retail outlets. To avail at home service, follow the link: https://www.lavamobiles.com/lava_service_at_home/
Price and Availability:
Variant |
Price (INR) |
Special Launch Offer (INR) |
Availability |
Platform |
4GB+4GB* |
Rs 14,999# |
Rs 13,999 |
20th July 2024, 12 A.M |
-Lava E-store |
6GB+6GB* |
Rs 15,999* |
Rs 14,999 |
||
8GB+8GB* |
Rs 16,999* |
Rs 15,999 |
*Including Bank Offer
Spec Sheet:
LAVA Blaze X |
|
Top Features/4 Main Specs |
Display: 120 Hz Curved AMOLED, 800 nits brightness Processor: MediaTek Dimensity 6300 AnTuTu 420K+ Camera: Rear 64+2MP (Macro), Front 16MP Battery: 5000 mAh, 33W charging |
GENERAL |
|
Form |
Touch |
SIM |
Dual Sim (Dedicated) |
Touch Screen |
Yes |
Business Features |
Gmail |
Call Features |
Vibration on call connection, Conference Call, Anonymous & Auto Call recording |
Handset Color |
Starlight Purple and Titanium Grey |
In Sales Package |
Handset, USB Type-C Cable, Charger, SIM Ejector Pin, Back Cover, USB-C to 3.5mm connector |
PLATFORM |
|
Processor |
MediaTek Dimensity 6300 |
OS |
Andriod 14 |
DISPLAY |
|
Detail |
120 Hz Curved AMOLED |
Size |
6.67" |
Resolution |
1080 X 2400 |
PPI |
394 |
Color |
16.7 M |
Brightness |
Peak Brightness: 800nits |
CAMERA |
|
Primary Camera (Rear Camera) |
64 MP (Sony)+ 2 MP |
Secondary Camera (Front Camera) |
16 MP |
Flash |
Yes, Both Camera (Front Flash type - Screen) |
MEMORY |
|
RAM |
8GB+8GB* LPDDR4X (*virtual RAM) | 6GB+6GB* | 4GB+4GB* |
Internal Memory |
128 GB |
Expandable Memory |
NA |
Weight With Battery |
183g |
BATTERY |
|
Type |
5000 mAh (Typ) Li-Polymer battery |
Charging |
33W Charger, Type C Cable |
INTERNET & CONNECTIVITY |
|
Internet Features |
Google Play Store, Gmail, Youtube, Google, Google Assistant, Maps, Files |
Navigation |
Yes |
Preinstalled Browser |
Yes (Google Chrome) |
GPRS |
Yes |
EDGE |
Yes |
3G |
Yes |
4G |
Yes |
5G |
Yes |
Wifi |
Yes |
USB Connectivity |
Type C |
Bluetooth |
Yes |
Audio Jack |
No (USB-C to 3.5mm connector available in-box) |
OTG Support |
Yes |
MULTIMEDIA |
|
Music Player |
Yes |
Video Player |
Yes |
FM |
Yes |
Ringtone |
Yes |
OTHERS |
|
SAR Value |
NA |
Sensors |
Accelerometer, Proximity, Gyroscope, Magnetometer, Ambient Light |
Additional Features |
In-display Fingerprint Sensor 4+4GB / 6+6GB / 8+8GB RAM + 128GB ROM Powerful 5000mAh battery with Type-C Charging Latest Stock Android 14 Premium Back Design with Elegant Cam Deco
|
WARRANTY |
1 Year Handset Warranty and 6 Months Warranty on Accessories |
About Lava International Limited
#ProudlyIndian l Made in India, Made for India
Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centres in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centres.
Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the 'Most Trustworthy Brand' in the CMR Retail Sentiment Index.